So what is the main focus of over 97% of online marketing? Traffic generation of course These same people wonder why Worse yet, and more often than not, company management is driving the need for more and more traffic within their marketing budgets and hiring practices. Meanwhile the in-house or outsourced marketing staff is pushing into a never-ending battle to show success.
Although the cost of lead generation and customer acquisition attributed to online marketing is well below that of traditional marketing methods, the success rate of real revenue growth will often linger behind expectations. Most website managers fail to understand the need for lead generation and conversion funnels. An average conversion rate of .10% or 1 lead generation or customer acquisition per every 1,000 visitors will be on the high side clickfunnels pricing plans.
Will your company spend money on traditional advertising and marketing without first having a sales staff or dealer network? Doubtfully Then why would a company or website manager not spend a significant amount of time and effort in planning and implementing a sound strategy for traffic in customers and / or leads
Is not a “Contact Us” page a good conversion funnel? In one word … NO! A contact us page is largely ignored.
A properly planned and implemented lead generation and conversion funnel has many components. Identifiable calls-to-actions, offers, and opportunities to portray authority, trust, and confidence in your products, services, and brand should be incorporated into the funnel strategy.
Last but not least is the need to set up the funnels with the correct metrics for each step of each funnel. For most web sites, Google Analytics provides 90% of all analytics required to track a conversion funnel. Providing fornel tracking data to the marketing and management team will allow them to perform tests and identify as successful as unsuccessful steps in the funnel and adjust the funnel components.
Conversion funnels must incorporate, test, and re-test all components of the funnel General funnel color, button size and colors, button or image text, calls-to-action, message, offers, placements, and overall flow. Performed wisely, conversion rates can and should be increased by 10x compared to the average B2B and B2C non-conversion web site.
So what are examples of lead generation and conversion funnels? Most well designed web sites incorporate the funnels in the cosmetic look and feel of the site. At the same time they follow the AIDA (Attention, Interest, Desire, Action) marketing concept. Trigger words like “Read More”, “Find Out How”, Subscribe Now “,” Order Now “,” Register Here “, are strong signals of the beginning of a funnel not the conclusion. funnel that is dangerously short in steps and cause the visitor away from the funnel process.